Joyalukkas, the World's favourite Jewellery Showroom was inaugurated in Kakinada here on Saturday, by the Film Actor, Celebrity & Joyalukkas Brand Ambassador Mr. R.Madhavan. This is the first of the 15 new showrooms that were planned by Joyalukkas to open in the year 2013, which also happens to be the 10th anniversary of commencing operations in India. The grand Joyalukkas celebration was also attended by various other dignitaries and a huge turnout of local residents who came to experience and view the over 1 million collection of jewellery designs in gold, diamond, precious stones, platinum, pearls and silver. The Joyalukkas Kakinada showroom is a large format store spread across 3 floors with a complete floor dedicated to gold jewellery and a separate floor for diamond & precious stone jewellery. This showroom is the largest jewellery showroom in Kakinada and will house an extensive mix of traditional, ethno-contemporary and international collections from every nook and corner of the world. Speaking on this, Mr. Joy Alukkas, Chairman & MD of Joyalukkas Group, has stated “We are excited to be in Kakinada and sincerely grateful for the blessings and support we have got from the residents here. Joyalukkas stands for trust, value, convenience, design and service and we have planned our best mix for the discerning jewellery lovers here. I have planned the commencement of our year 2013 expansion plans with Kakinada because we feel this is one of the most important extension to our chain,” that he added. Later, Joyalukkas Brand ambassador Mr. R.Madhavan said, “I am happy to be in Kakinada for another Joyalukkas opening. I would like to thank the residents of Kakinada on behalf of Joyalukkas for their warmth and support. I assure you with Joyalukkas you will get to experience the best in jewellery shopping.”, he added. City MLA Mr. Dwarampudi Chandrashekar Reddy and many other prominent persons were attended the program.